Web giant Google rolls out first ad campaign on US networks to promote web browser Chrome Comments (16)
* Bobbie Johnson * guardian.co.uk, Monday 11 May 2009 10.23 BST * Article history
Google has launched its first television advertising campaign across a range of US networks.
The company's TV adverts are an attempt to draw the public's attention to Chrome, the web browser that it launched last year in an attempt to compete with Microsoft's Internet Explorer.
The company has famously avoided traditional marketing in the past – indeed, its website boasts that it has become "one of the world's best known brands almost entirely through word of mouth".
guardian.co.uk, Monday 11 May 2009 10.23 BST Bobbie Johnson
Animation by James Jarvis. Directed by Richard Kenworthy, and music courtesy of Caribou
An animation by James Jarvis about the joys of running - Nike sponsored this however i really like the way that the brand is not too intrusive on the artistic work