Google launches first TV adverts Web giant Google rolls out first ad campaign on US networks to promote web browser Chrome

Google launches first TV adverts

Web giant Google rolls out first ad campaign on US networks to promote web browser Chrome
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* Bobbie Johnson
* guardian.co.uk, Monday 11 May 2009 10.23 BST
* Article history

Google has launched its first television advertising campaign across a range of US networks.

The company's TV adverts are an attempt to draw the public's attention to Chrome, the web browser that it launched last year in an attempt to compete with Microsoft's Internet Explorer.

The company has famously avoided traditional marketing in the past – indeed, its website boasts that it has become "one of the world's best known brands almost entirely through word of mouth".

guardian.co.uk, Monday 11 May 2009 10.23 BST
Bobbie Johnson