Invitations to the US event, which is taking place this Wednesday 16 November, have gone out to journalists and industry executives,
Google is understood to have only signed one deal with Universal Music Group, which has just acquired EMI, to provide music for its download store.
According to technology site CNET, executives from the label will be present at the event this week. However, Sony Music and Warner Music are understood to have not yet signed.
Negotiations between the remaining two major labels and Google are continuing as the music industry is keen for a new service to rival Apple’s iTunes.
Google declined to comment.
The download store is expected to be US-only at launch but will gradually roll out to the UK and other territories.
Google is trying to ensure that it can offer its Android mobile users a full movie and music offering.
A few weeks ago Google announced a movie rental service for UK Android users.
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